Why social media can’t be left to your PR director

Originally posted on Rotary Voices:

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

By Kate McKenzie, Rotary Club of Randwick, New South Wales, Australia

I have often met Rotary leaders who have nodded thoughtfully when I have explained the benefits of social media and then said “I will get my PR director to do that.” Although it is important to have division of labor and leaders with the right skills concentrating on the right tasks, social media doesn’t work if it is the sole responsibility of one person alone.

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Tell our success story and increase Rotary’s image around the world

Originally posted on Regional Leader Blog:

Written by Sambasiva Rao Patilbanda (Rotary public image coordinator, zone 5)

RPIC_Patibandla_SamRI President Ron Burton, at the Sydney convention, while talking about membership growth and how we are failing to adequately capitalize on our investment in Rotary said: “The bottom line is that Rotary’s future – it’s very survival – is up to us, we can either get up out of our chairs and really make something happen, or we can just sit there and become an endangered species and eventually die off.”

The above statement is a reflection of the situation we are in. We have to make something happen. We have to capitalize on all the good things we do around the world and encourage others to join Rotary. We have to start telling our story, our Rotary story – our success story.

Each one of more than 3000 rotary clubs in India has a success story about…

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Building peace through storytelling

Originally posted on Rotary Voices:

Kiran Singh Sirah

Kiran Singh Sirah

By Kiran Singh Sirah, 2011-13 Rotary Peace Fellow, Duke University and University of North Carolina at Chapel Hill

There are moments in our lives that we remember forever. These moments become our stories and help us understand and connect with a larger global community. When we tell our stories, we inspire others to tell their stories, and that produces positive change. Ultimately, through the power of storytelling, we build healthier communities, more effective workplaces, and schools of learning that enrich our lives.

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Monrovia Rotary Club spearheads Ebola relief campaign

Originally posted on Rotary Voices:

Photo courtesy of Wilson Idahor, Rotary Club of Monrovia

Photo courtesy of Wilson Idahor, Rotary Club of Monrovia

By Monique Cooper-Liverpool, Rotary Club of Monrovia, Liberia

We are just past the five-month anniversary of Liberia’s first encounter with the Ebola virus. We are more than 40 days into a declared national health emergency, a month into a national state of emergency, and on the third week of an imposed national curfew, the first since our civil conflict ended in 2003. Nine international airlines have cancelled or suspended service to Liberia, with only two international carriers continuing to operate, overbooked and overpriced.

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Why we can’t afford to ignore social media

Originally posted on Rotary Voices:

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

By Marilyn Axler, a member of the E-Club of South Jersey, and Rotary Global History Fellowship board member

I have been using social media to promote Rotary for three years now, posting on Linked In and other platforms to connect with others and share Rotary’s message. From time to time, I hear from members who are uncomfortable with social media. They say they feel it is invasive and they bring up concerns for privacy and safety.

Could it be that they are also afraid to embrace change? I agree the telephone is still the best way to communicate sometimes. But social media is clearly where it is at for younger people. Can we really afford to ignore the “new age of communications?”

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Rotarians are a powerful force for polio eradication

Originally posted on Rotary Voices:

A child is immunized against polio.

A child is immunized against polio.

By Steve Crane, a member of the Rotary Club of Seattle, Washington, USA, and a polio survivor. Crane has been appointed district polio eradication advocacy chair by successive governors in District 5030.

Rotary members are being asked if recent headlines mean there is some doubt about ending polio for good. Our answer is that the end of polio in India is the headline to remember.

We are at the heart of the Global Polio Eradication Initiative (GPEI), a partnership of Rotary International, the World Health Organization (WHO), UNICEF, the U.S. Centers for Disease Control and Prevention, the Bill & Melinda Gates Foundation, and many national governments. Rotary has contributed $1.3 billion to the GPEI through PolioPlus. And it is committed to adding up to $105 million per year over the next four years through the End Polio Now: Make History Today campaign. 

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The richness of belonging

Originally posted on Rotary Voices:

140820_riley_adamsBy Renée Riley-Adams, a member of the Rotary Club of Ashland, Oregon, USA

Recently, I received a blue name badge from my Rotary club. Initially, when a member first joins, my club issues a red badge with a ribbon that identifies them as new members. As we take part in a series of tasks that include things like joining a committee, attending a district meeting, and participating in a club service project, we get our blue badges.

During a short ceremony, I looked out into the crowd, and realized how much these people have become my community. Eating lunch with them every Thursday since last September and hearing about their children’s sports wins, new grandchildren, trips far and wide, and professional achievements, I have a new way of locating myself in this little town of 20,000 people.

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Traveling around the world experiencing Rotary

Originally posted on Rotary Voices:

By Brian Rocha, a member of the Rotary Club of Goleta, California, and District 5240 Public Relations Chair

I’ve done a bit of traveling in my life. But recently, I got an urge to turn my travel experience into something much more rewarding. I wanted to travel not just to travel, but to make an impact and make a difference in the world.

I pitched the idea to my Rotary club and Rotary International, and they were in full support. Support in terms of moral support. I financed the trip myself. So last year, I began an eight month journey visiting several different countries around the world, capturing pictures and video throughout the experience.

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Taking Rotary into the next generation

Originally posted on Rotary Voices:

Members of the recently chartered Rotary Club of Plaza Matriz in Montevideo, Uruguay. Photo courtesy of Erin Mills

Members of the recently chartered Rotary Club of Plaza Matriz in Montevideo, Uruguay. Photo courtesy of Erin Mills

By Erin Mills, Rotary Scholar and charter member of the Rotary Club of Plaza Matriz in Montevideo, Uruguay

A little over six years ago, I packed my luggage and boarded a plane for Montevideo, Uruguay, as an  Ambassadorial Scholar from Arizona, USA, to that tiny corner of the world I now call home. It’s where I teach future English language educators at the University of Montevideo, where I teach middle school children from around the world at the American International School, and where 24 young professionals and I are taking Rotary into the next generation. 

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